You may have heard the term “a high-converting website” thrown around and may be wondering what exactly it is and more importantly why do you need one?
A high-converting website is a website that effectively turns website visitors into leads and paying customers.
This is important for any business as high-converting websites have a significant impact on your sales and income.
Longer term, it can help establish your brand and develop customer loyalty.
In essence, a high-converting website is important for any business as it can help increase customer engagement, generate leads and sales. This means it can help your business growth and increase your revenue.
A high-converting website can be achieved by applying various strategies, such as clear messaging, images that evoke emotions, user-friendly navigation, right call-to-action (CTA) etc.
SO, What makes a high-converting website?
There are many elements that contribute to a high-converting website.
1. Site Speed:
Website speed is one of the first and top things that will determine whether your website will convert visitors into leads, customers or not.
How quickly does your website load? You may have an amazing website, offers and how you can help the visitor. But if it takes time to load, then the visitor, your potential customer, may have already hit the back button and started to look for something else.
Ideally your website should not take longer than 3 seconds to load.
There are many free tools you can use online to test your website load speed. One of my favourites is Pingdom Speed Test.
2. Clear Messaging:
One of the most important elements of a high-converting website is clear messaging.
This means that the website should clearly communicate, at-a-glance what your business does, what products or services you offer, and how those products or services can benefit the visitor.
This can be accomplished through simple language that can be understood by a 5th grader, clear headlines, subheadings, and bullet points that quickly and easily convey this information.
According to studies, we now have less attention span than a goldfish. If a visitor is not able to tell within a few seconds of landing on your website, what you offer and how you can help them (or not!), they will hit the back button and off to Google!
What would it mean for your business if you could
attract your perfect fit clients via your website?
Grab this FREE guide – 6 Essential Elements you need to Focus on so that you can start Attracting & Converting your Dream Clients!
3. User Experience:
One of the most important things to consider when designing a high-converting website is user experience (UX).
This means that the website should be easy to navigate and understand. Visitors should be able to quickly find the information they need, and the website should be designed to make it easy for them to take a desired action, such as navigating, making a purchase or filling out a contact form.
Here are some of the things to consider:
- Are visitors able to read easily?
- Is the font too small to read?
- Are the paragraphs broken into smaller readable blocks?
- Are there plenty of white spaces?
- Are the headlines clear and do stand out? Bolder and bigger fonts?
- Are their images that speak to the visitors? Emotion provoking?
- Are the content short and clear?
- Is the navigation menu clear and intuitive?
4. Responsive Design (Mobile Friendliness)
One of the key factors of a high converting website is that it is responsive meaning that regardless of what device the visitor is on, it should display correctly.
Although responsive design primarily refers to mobile responsiveness as the majority of the internet traffic comes from mobile devices, ideally your website needs to be responsive to varieties of devices such as laptops, tablets etc.
This is not only because search engines like Google have adopted “mobile first” indexing for ranking but because it’s important for our website visitors, who are our potential leads and paying customers.
With more than 60% of all website traffic coming from mobile devices, it’s absolutely crucial to make sure that your website looks great and functions well on mobile devices. This means that your website should be responsive, meaning it adjusts to the size of the screen it’s being viewed on.
5. Clear Call-To-Action (CTA):
What step would you like the visitor to take next? There are so many websites who miss clear call-to-action. Often visitors are left to wonder what to do next, if they want to move forward in their customer journey.
CTA are usually a button (or a link) that you would like the visitor to click so that they can move onto the next step.
It could be to contact you, book a call with you, sign up for a lead magnet or go to your shop.
CTA buttons should be brighter in colour so that they pop out from the rest of the content and visitors can click on them intuitively.
6. Search Engine Optimisation (SEO):
In order to improve the website conversion rate, the website needs to be optimised for search engines. This means that the website is designed with SEO as one of the must haves. This will help not only to appear on search engine results page (SERP) for the right keyword but also conversion probability is higher with the specific keywords.
SEO is probably one of the most dreaded topic. I have heard so many preconceived notions about “SEO”. But really there is no need to fear.
Although there are many SEO techniques to improve search engine ranking. In essence, we need to start with one fundamental element and that is the intent of the person searching, then the specification of the search.
Here are some the brainstorming pointers:
What could person X would be searching for so that:
- They can move away from their fears/ pains or,
- They can come closer to their dreams/ pleasure?
7. Social Proof
Social Proof is an incredible credibility booster that helps to convert visitors into leads and paying clients.
We buy from people we trust.
Social proofs/ testimonials show credibility and that you are trustworthy.
We earn far more credibility when and what a third party says about our services/ products than what we say about ourselves.
8. Lead Capture:
A high-converting website should be able to capture leads.
This means your website needs to have either a contact form or/ plus other means to capture leads, e.g. live chat, a landing page that offers something in exchange of their email address so you can continue to nurture them and eventually convert them into paying customers.
In conclusion, a high-converting website is the one that effectively turns visitors into leads or customers.
It does this by clearly communicating what your business does, what products or services you offer, and how those products or services can benefit the visitor.
It also uses easy-to-use intuitive design, easy navigation and is mobile-friendly, optimised for search engines and able to capture leads.
Having a high-converting website is essential for any business that wants to be successful online, as it can help to increase sales, leads, and overall revenue.
If you would like to get more clarity on whether your current website is optimised for conversion or how you can create a high-converting website then, book a NO-obligation free 15-min Clarity Call with me.