You have decided that you want to start your Online Coaching Business and are wondering if you need a website for your Coaching Business and whether a website worth investing time or money?
You may have heard some gurus giving you advice, you don’t need a website- you can build a business by just being active on all social media – Facebook, Instagram, TikTok, and other platforms like Pinterest, YouTube and so on.
Yes, you can start being visible on those channels and adopt one or two of those for your online ongoing marketing efforts.
But the truth is – those social media sites and platforms own your account, not you.
Those platforms can shut “your business” down without you realising you violated one of their terms or agreement. And you have zero control over what happens next. Now you’ve lost all your followings.
Analogy I like to use is that your website is your online “Real Estate”- your online “Home”.
So unfortunately, no, you can’t build your home on other peoples land.
When it comes to running a business in today’s age, having a website is no longer just an option – it’s a necessity.
Your website serves as the foundation of your online presence and plays a crucial role in the growth and success of your business.
Here are top 6 reasons why your coaching business needs a website:
1. Credibility and Trust:
A professional-looking website can help establish your credibility and trust with your potential clients.
Before purchasing anything from someone, potential customers normally go and search the person/business on Google for their website so they can check the business out.
And even if someone discovers you on social media, what do they do? If they want to purchase your services, programs or products, they will go looking for your website.
When they see detailed information about your products or services, as well as contact information and customer reviews, you can show your potential clients that your business is legitimate and reliable.
And you are not someone just hanging around social media dabbling with your coaching business, but someone who takes their business seriously..
2. Increased Brand Awareness:
A website is a great way to increase brand awareness by showcasing your brand- who you are and what you represent to your prospective clients.
By creating a website that reflects your brand, you can show your values, mission and unique value proposition (UVP).
And visually representing your brand with a consistent brand logo, colours and fonts combined with professional images will help your potential clients remember your business.
Additionally, having a website allows you to build an online community around your brand, which can help to increase brand awareness and loyalty.
What would it mean for your business if you could
attract your perfect fit clients via your website?
Grab this FREE guide – 6 Essential Elements you need to Focus on so that you can start Attracting & Converting your Dream Clients!
3. You Can Sell Online:
In the past recent years, buyers behaviour has shifted and e-commerce sales have exploded and are projected to continue to increase.
With an e-commerce website, you can sell your products or services directly to customers online.
As an Online Coach, you can not only sell your services but also digital products via your website shop.
You can even productise your services helping your growth and allowing your time and financial freedom.
4. Lead Generation:
When your potential clients find you online and they are interested in your offers – services, products, they will know exactly how to contact you via your website that has all the information on how to get in touch with you.
When your website is designed strategically you can turn it into a lead generating machine! Imagine being able to generate leads on demand while you are asleep…
5. Customer Insights:
A website allows you to gather valuable information about your customers through analytics and tracking tools. This information can be used to improve your products or services, as well as to better target your marketing efforts.
You can also use tools like Google Analytics to track customer behaviour on your website, such as the pages they visit, how long they stay on your site, and what actions they take.
This information can be invaluable to map out your prospective clients’ customer journey.
6. Increase in Organic Traffic
When you have a Search Engine Optimised website, it makes it easier for potential customers to find your business through search engines like Google, which can greatly increase your visibility and reach.
Search Engine Optimisation (SEO) is an ongoing effort that takes time and consistent work. Search engine optimised website means that when people are searching for a product or service, there is a chance your website will show up in the search engine results page (SERP). This may give you the opportunity to get the traffic and these visitors may convert into leads and paying clients, depending on if your website is optimised for conversion.
Imagine… if you can get organic traffic (from anywhere in the world!),who are actively searching for your services and products, what would it mean for your business?
Whether you want to create a website for your Coaching Business or not, is ultimately your decision.
But if you want to build your credibility & authority, generate leads on demand, increase your visibility, increase sales, grow your business and ultimately own a business you love and live a life you dreamt of, then creating a strategic website for your Coaching Business is a great place to start.
If you would like to get more clarity on whether you should create a website for your coaching business or not, book a NO-obligation free 15-min Clarity Call with me.